Streaming platform and strategic recommendation bias

We consider a platform that carries content from two upstream providers and presents personalized recommendations to participating customers. focus on streaming platforms in media markets, where users pay subscription fee join the but no usage fee, consume mix of originating each provider. characterize bias user-specific offered by when one provider charges lower royalties than other. establish if consumers are sufficiently insensitive bias, recommendation system allows credibly threaten steer away their content, which reduces market power. also investigate effects vertical integration show robustness our results nonlinear (personalized) services.